Name the Trap: The Platform Economy

See who controls what gets seen, why platforms decay, and the one move that gets you out.
MCJ Studio
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MCJ Studio
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You are not imagining it. Platforms pay you less over time and bury your work under cheap content. This course explains why, in plain terms. You will learn what every algorithmic platform actually runs on, who controls the algorithm and your data, why platforms decay through predictable stages, and how AI speeds that decay up. You will also see the move that creators who can walk away have always made. By the end you can map your own platform dependency, tell what you own from what you only rent, and write your off platform counter move in one sentence.

Is this course just complaining about platforms?
No. It explains the economics clearly so you can act, and it ends on the move that gets you out.
Do I need to understand algorithms or code?
No. Everything is in plain terms. Bring a list of the platforms you depend on.
Are you telling me to quit social media?
No. The advice is to use platforms as distribution, not as your home, and to build something you own alongside them.
How long is it?
About 75 to 90 minutes for five lessons, the longest course in the series.
What is enshittification?
The predictable decay of platforms from good for users, to good for business, to bad for everyone as value is extracted. The course shows how to locate where a platform sits on that curve.

Welcome to Name the Trap: The Platform Economy. This is the longest course in the series, and the one that explains why the system feels stacked against you. Take the five lessons and use the workbook to go deeper and answer the challenge questions with your own platforms in front of you. Bring a list of the platforms your business depends on. This course turns a diagnosis into a decision, and the rest of the series is the build.

Certificate included
Course details
Duration 75 - 90 minutes
Level Intermediate
Basic info

Level: intermediate. Lessons: 5, each with an activity and a quiz. Format: interactive Genially slides. Estimated time: about 75 to 90 minutes. Language: English. Part of the Who Pays Stays series.

Course requirements

No technical knowledge needed. Bring a list of the platforms your business currently depends on.

Intended audience

Founders, creative entrepreneurs, agencies, and galleries who rely on social platforms for reach and want to understand the economics shaping their visibility and income.

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