If you prompt it well, it will provide you with targeted feedback. There’s a lot to discuss in response to this insightful video—it’s a real gem—but I will focus on one crucial point. A significant number of people lack the stamina, the will, and the reach to train their brains to grasp what’s happening around them. It’s like watching a real-life show where you’re also a participant, akin to the Truman Show.
This fascinates me because if you genuinely pay attention to what is being conveyed about information becoming a luxury, you’ll see articles emerging on this topic. I have often mentioned that information will become a luxury. Human-generated information—stemming from your creativity, artistry, and intelligence—will increasingly be a luxury item. This isn’t merely about the hierarchy of information, where different levels exist depending on your academic qualifications.
No, this is about access to human interaction and information in contrast to synthetic information and slop. The slop is by design. I’ve been highlighting this: many people are resistant to AI because of issues like data centres, pollution, and human displacement. While these concerns are valid and should be raised, AI isn’t going anywhere. That’s why you must start recognising patterns.
Consider what’s happening in the United States: historical events are being erased, museums and colleges are closing due to lack of funding, and the quality of information is declining. What’s being published now lacks quality, and this low-grade information will soon be behind paywalls. Understand the implications? Information is becoming scarce.
So when you say “Google it,” that might soon be hazardous advice. The information you find could be synthetic slop. Our kids are at risk of consuming this low-grade information from books, the internet, and media. Museums are shutting down, and historical events are being distorted. What’s the outcome? You’ll need subscriptions for your children to receive a decent education.
Imagine books being pulled from libraries and becoming unavailable. This echoes the events of the Second World War. I often tell my son, who needs to experience something to understand it, that society also needs to experience it to believe it. Information is going behind paywalls. I’ve warned about this before. Sometimes, to get through to people, you need to speak loudly and forcefully. When I did that, it was intentional.
The gap is widening. The contrast between those who have access to quality information and those who don’t is growing. It will become unbridgeable. What’s the solution? Build new, interconnected communities. Think creatively and innovatively. When you see your managers or directors struggling with these changes, and you’ve figured it out, leverage that to make them need your expertise.
Using your brain will become a luxury. If you don’t use it, you’ll lose it. Calm your mind, sit down, and release what’s troubling you. This will help you see the bigger picture and understand the connections. Concerned about your children’s education and future? Act now. You are responsible for their education, not society. Governments are cutting funds for schools, leaving you on your own. Take responsibility for your children’s future.
Stay safe out there.
Visit MCJ Studio to discover how we can help you navigate these complex times.


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