Taste is for each person a concept that is personal and different. No one can actually say what someone is supposed to like or dislike. We all have a different taste and it doesn’t stop with art. Taste, preference and art is, most of the time, a very personal choice that people have. It is not something that is made as a ‘’one size fits all’’ type of product.
There are a number of methods that people use when it comes to determining what they consider to be art, how they value it but most of all, want to acquire and/or collect it. A couple of months ago, I came up with a tool that can help artists, art lovers and collectors support them in their process of determining the right art for them. In this Youtube video and Instagram Live, I talk about this particular method that I’ve created.
There are some conditions however…like any tool at hand.
- Being open to the process.
- Be willing to invest time and put in effort.
- Be honest about what you want and have as a budget.
The use of the tool T.A.S.T.E.
I turned the word T.A.S.T.E. into an acronym and it stands for the following elements:
- Tag: a label attached to someone or something for the purpose of identification or to give other information. Look for their artist statement or mission that they have as an artist as this gives information on their artistry.
- Artist: Who are they? What is their story? Look for an artist biography to see more of that.
- Style: What is it that you’re attracted to? Modern, pop art, etc? Get online and get some examples of what you are attracted to.
- Technique: This can be interpreted in several ways. Firstly, now that you know more about the artist, What is the technique that they use and should their art be interpreted? Secondly, What do you need to do to get, display and preserve the artwork in your decor? Thirdly, is the artwork one of a kind or are there (limited) editions available for purchase?
- Exhibition: How is the work showcased? Is it through a website, gallery, art dealer or the artist studio/studio visit?
What is the benefit of using this acronym?
For Art lovers/collectors: Having key tools that help you in your process of buying art that is right for you.
For Artists: Having key tools that help you in your process of showcasing who you are and the art that you have to offer.
Eventually it helps people to get a better connection to meet each other and meet each other’s needs!